The First Rebrand
July 2, 2026

The First Rebrand


By Pam Turner

The Needle Lady logo was created to represent how my business has grown.


I no longer sell just a side threading needles. As I learned more and more about people’s wants and needs I realized I should offer sizes that are not compatible with my side threading eyes. The needle eye in the logo could be a side threading needle or it could be a threaded traditional eye. The yellow represents my Sench brand and the red represents my original Spiral Eye Needle brand. The white thread looks a bit like a N and an L at the same time.


Along with the logo came my new website, TheNeedleLady.com


I look forward to the adventure of providing more and more products and information to my customers and fans.


Thank you all for the support and encouragement you have given me over the years. It certainly has been a wonderful journey.


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